Google Store Campaigns
Every year, Google celebrates users through a myriad of seasonal campaigns.
Each campaign is a chance to find a new perspective to ground the concept, hone cultural awareness, push the site mechanics, and elevate the brand voice and creative.
conceptual development, creative copywriting, narrative strategy, messaging strategyBlack Friday/Holiday 2025
Google Pixel wanted to embrace a bolder aesthetic with an eye-catching, modern campaign that spanned their digital storefront and brick-and-mortar retail spaces for the biggest shopping event of the year: Black Friday.
The ribbon path our hero line took served as a motif – a quirky path of delightful deals to follow into Black Friday, and a sweet way of wrapping up the holiday season with incredible gifts to gather around.
Summer deals
2025 was the year of eclectic experiences, like noctourism and detourism.
Our campaign captured the wanderlust and excitement for summer with playful, energetic optimism, and positioned Google Pixel as the perfect companion to all their summer fun.
Mother’s Day
We wanted to honor mother figures in a way that acknowledged the heavy burden of the “invisible load” without being heavy in our sentiment.
So while our copy connected with gifters over all the ways our mothers are there for us, visual storytelling cheekily connected to all the ways Google Pixel helps them make time for themselves.
Google’s Birthday 2025
Every year, Google revels in another year of being Googley. This year was the company’s Golden Birthday, and this year’s party theme was to celebrate all the products and services fans have – and continue – to love.
Black Friday/Holiday 2024
When you find the perfect gift, sometimes you think, “Wow, I want this for me.”
We tapped into that internal struggle, and built a Black Friday campaign around it. With everything on Google Store priced with great deals, it wasn’t just hard to pick one thing, it was hard to decide whether your purchase was to gift or to keep.
