Marvel’s Spider-Man franchise
How do you breathe modern life into such a beloved character? And how do you introduce his successor to an audience uncompromising on who Spider-Man is?
These games didn’t reinvent Spider-Man; they ushered in a new era for the Web-Slinger that reflected our world today (Miles is canon, btw).
conceptual development, narrative strategy, content design, creative copywritingNotable awardsMarvel’s Spider-Man
2018 Clio Entertainment Bronze, Games, Integrated CampaignMarvel’s Spider-Man: Miles Morales
2021 Clio Entertainment Bronze, Games, Audio/Visual, TV SpotThe Daily Bugle, print edition
The only way to announce anything Spider-Man–related was through its totally legit, not-biased-at-all headline hawk, The Daily Bugle.
Easter eggs and nods to lore and past creators abounded.
The Daily Bugle Now, Marvel’s Spider-Man: Miles Morales
The Daily Bugle Now was digital-first – because
everyone got their news from social media by 2020.
Be Yourself TV spot – Miles Morales
There was one line of VO to the launch spot. That’s all Miles needed.
PDP pages
Marvel’s Spider-Man
Marvel’s Spider-Man: Miles Morales